FitForge Press Kit
Everything you need to write about FitForge in one place. Last updated July 2026.
Quick facts
- Product
- FitForge — a 7-day workout + meal plan app where the meals align to your training intensity.
- Launch date
- July 2026 (public beta)
- Founder
- Robbie Hoggan — solo maker, software engineer
- Location
- Canada (Canadian sole proprietor)
- Pricing
- Free forever (with optional Pro at $9.99/mo or $79/yr)
- Platform
- Web app, installable as a PWA on iOS and Android
- Tech stack
- Next.js, Supabase (Postgres + auth + storage), Stripe, Resend, Sentry
- Contact
- press@fitforgehq.com
The story
FitForge was built by one person who got tired of using two apps that didn't talk to each other — one for workouts that didn't tell you what to do, and one for meals that didn't know you were training.
The product gives you a 7-day workout program AND a 7-day meal plan. The meals change based on the day's training — high-carb before leg day, low-carb on rest, moderate otherwise. The 7-day cycle is intentional: most "30-day shred" programs burn people out. A sustainable week is repeatable.
"I built FitForge because I was tired of workout apps that don't tell you what to do, and meal apps that don't know when you're training."
— Hogan, founder
What's in FitForge
- 3 levels × home or gym = 6 different programs (beginner / intermediate / advanced)
- 30+ exercises with video and form cues
- 7-day meal plan with per-item calories and macros, tuned to training intensity
- Streak tracking with monthly freeze
- Body measurements and progress photos (private)
- Friends and global leaderboard for friendly competition
- Push notifications for workout reminders
- Export to CSV / PDF for full data ownership
Visual assets
All assets are free to use in editorial coverage of FitForge. Please don't modify them.
Top 10 leaderboard card
1200×630 PNG — auto-generated, refreshes daily. Shows current top users.
Download →Sample copy
Feel free to quote, paraphrase, or use verbatim.
One-line description
FitForge is a 7-day workout program and 7-day meal plan, aligned. One app, one week, today's workout + today's meals matched to your training intensity. Free forever, no credit card.
Three-bullet pitch
- 7-day workout program (3 levels × home or gym)
- 7-day meal plan with per-item calories and macros
- Streak, photos, friends, export — all free, all cloud-synced
Frequently asked
Is FitForge a startup / VC-backed?
No. Bootstrapped by one person. No outside funding, no team, no pressure to monetize aggressively. The free tier is intentionally generous.
How is the meal plan generated?
Based on USDA nutritional data, adjusted for training intensity (high-carb on lift days, low-carb on rest, moderate otherwise). Not a substitute for personalized nutrition advice from a registered dietitian.
Is there a mobile app?
FitForge is a Progressive Web App, so it installs on iOS and Android home screens and works offline. No native app store listing yet — it's the same codebase running in a browser tab.
How do I get an interview?
Email press@fitforgehq.com. Founder responds personally within 1–2 business days.
Are users' data private?
Yes. Workouts, meals, photos, and measurements are private to each user. Friends can only see workout stats (sessions, minutes, last workout date). Full account deletion is available in /account, and complies with GDPR / CCPA.
Want to try it?
The full product is free. Onboarding takes 30 seconds.
Start your first week →Questions? press@fitforgehq.com